The Magic of the Mic with Luis Diaz
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An old friend in business and a master at strategy, promotion and production of podcasts, it’s a pleasure to welcome Luis Diaz back to the show to discuss The Magic of the Mic.
Luis and I connected quickly in 2018 over our shared love of Pro Bono Publicity. It’s the process of selling through relationship,s by using one’s own platform to promote others instead of oneself.
Looking over the changing landscape of how to launch a successful podcast in 2020, we break down some of the biggest categories and questions entrepreneurs need to address if they’re considering their own audio offering, especially in the COVID-19 era.
In this episode:
- The top 3 styles of successful podcasts – and how to know which one you are!
- How to start a podcast NOBODY listens to – including your gigantic social media following!
- WHAT kind of podcast to start WHEN – how major influencers GET IT WRONG
- Why audience size DOESN’T matter to monetization like it used to
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