What We Think We Know (That Just Ain't So)


I attended a Toastmasters group this week where I was the only entrepreneur present, and it showed when the topic turned to the meaning and significance of Labor Day.

Then I fielded a message from an author of a self-published book with a very limited understanding of the publishing world. They asked to be connected with my publisher for consideration of their work to be promoted.

(They knew about the success of my book; they didn't realize writing books isn't a moneymaker, if it ever was).

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Sadly, the request betrayed the “grasping for riches” mentality prevalent among the poor and scarce-minded. disappointed_relieved

I’m not pointing fingers either. Last week we went to hours of trouble and busy-work to participate in our neighborhood garage sale and netted a whopping eight dollars. 

Is this how successful entrepreneurs think? Of course not, which is why I’m writing about it.

Labor, for all of its virtue, is not labor without capital. But somewhere along the way we’ve assumed that jobs somehow exist simply because we do.

We aren’t taught WHY employers hire, only that they do. Then we wonder why recessions make jobs hard to find and changes in technology make jobs obsolete. 

As a bestselling author I can tell you categorically, a bestselling book doesn’t make you rich. It’s a form of losing money up front to out-earn it on the back end.

(Help me lose more money by clicking on the link below).

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And garage sales, I’m sad to say, are mostly opportunities for cheapskates to muddle through piles of junk. 

The reason entrepreneurs are successful usually has little to do with their employees, their individual creativity or their adeptness at penny-pinching and selling at a discount.

The most reliable reason you see money changing hands is because one party has helped another party get what they want - usually some variation of having better relationships ❤️, being in better shape muscle or earning more moo-lah moneybag

There are other reasons, of course. But while the results may vary, the impulses do not.

HELP. PEOPLE. SOLVE. THEIR (not your) PROBLEMS. 100100100

Don’t sell your skill, your artwork or your junk.

Tell your prospective employer “I know what you’re looking to achieve, and here’s how I would help you get it.” 

Write a book telling your audience, “I know why you’re broke, and here’s how I’ll help you become solvent.”

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And for crying out loud call 1-800-GOT-JUNK, which was founded by a brilliant entrepreneur who understood that people just want to be rid of old stuff they don’t need, to get rid of your trash. 

You have far better things to do with your summer than suck up to cheapskates who want to pay fifty cents for an item you bought for $10 and are selling for two bucks.

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